About — Support Guru

About us · Est. 2019

Started at nineteen.Built on real projects.

Support Guru is a web, software, AI and content studio in Noida, India. Atul Mishra started it in 2019 with a commerce background, and learned the technology the hard way: by doing real work for real businesses. Today we’re a team of five, working with clients in the UK, Norway and the USA.

  • Founded 2019
  • Udyam registered
  • UNGM supplier
FounderAtul MishraLeads strategy and client relationships
7 years in business Sector 45, Noida
7Years in business
20+Projects delivered
3Countries served
5People on the team

Our story

From a first client project to a team of five.

We learned by doing real work for real businesses. It’s why we take budgets, deadlines and plain answers seriously.

Atul started Support Guru in 2019, at nineteen. He came from commerce, not computer science, so every skill was learned on a live project, with a real client waiting on the other end.

That shaped how we work. Small businesses can’t afford an agency that overpromises, buries them in jargon or prices them out, so we don’t. We explain what we’re doing in plain language and quote for what you actually need.

In 2021 we made our first hire: someone with more experience than the founder. That set the pattern for how we’ve grown, hiring people who raise the bar. Today Atul leads strategy and client relationships for a team of five.

Milestones

How we got here.

  1. 2019

    Support Guru begins

    Atul starts the studio at nineteen and takes on the first client project.

  2. 2021

    First hire

    We bring on someone more experienced than the founder, and start growing as a team.

  3. 2025

    Formally registered

    Registered under India's Udyam (MSME) scheme as supportGuru Digital.

  4. 2026

    UN Global Marketplace

    Registered as a supplier on the UN Global Marketplace (UNGM).

What we stand for

Three things we won’t trade away.

Built for small businesses

Quality work at prices small businesses can actually afford. We scope to what you need, not to the biggest invoice.

Plain, honest talk

No jargon and no overpromising. If something won't work, or isn't worth the money, we'll tell you before you pay for it.

Our team comes first

People who feel secure do their best work. Looking after the team is how we look after every client.

Where we work

Based in Noida. Working across time zones.

Our studio is in Sector 45, Noida, Uttar Pradesh, India. Most of our work is remote, and we keep a few hours of overlap with your working day for calls.

  • India · studio
  • United Kingdom
  • Norway
  • United States
United KingdomNorwayUnited StatesNoidaOur studio

Who you’ll work with

No account-manager layer. Talk to the people doing the work.

Founder

Atul Mishra

Started Support Guru at nineteen with a commerce background, and taught himself the technology by taking on real client projects. He leads strategy and client relationships.

What we do

21 services. One roof, one team.

Website Design & DevelopmentSites that load before you notice them. Custom Software, SaaS & MVPsSystems built to be handed over. Content Creation & ProductionEdit, grade, sound, finish. Performance MarketingGrowth that survives the first audit. Social Media ManagementA feed with a point of view. Smart & Agentic WebsitesA site that answers, not just displays. Mobile App DevelopmentAndroid and iOS, from one codebase where it makes sense. AI Agents & ChatbotsAnswers your customers get at 2am. AI Voice AgentsThe call gets answered. AI Consulting & TrainingWhere AI actually helps, and where it does not. Workflow & Business AutomationThe work that happens whether anyone remembers or not. Data, Analytics & DashboardsOne number everyone agrees on. Security & ComplianceBoring, until it is not. White-Label ServicesYour brand on the invoice. SEO & AI Search OptimisationFound by Google, and by ChatGPT. Local Business GrowthShowing up on the map. Email & CRM MarketingThe list you own. Marketplace ManagementSelling where the buyers already are. Personal BrandingThe founder is the channel. Branding & DesignConsistent, whoever makes the next thing. IoT SolutionsWhere the software meets something you can hold.