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Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

The Future of Marketing is Content Marketing

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. A content marketing strategy can leverage all story channels (print, online, inperson, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies, and include multiple buying groups.

Content Marketing Industry Anticipated to Garner $107,540.6 Million By
The 2026, CAGR of 14.3% According to the Content Marketing Industry analysis, the global market accounted for $36,786.6 million in 2018 and is expected to reach $107,540.6 million by the 2026, increasing at a rate of 14.3% CAGR.

Content marketing is good for your bottom line — and your customers

Specifically, there are three key reasons — and benefits — for enterprises that
use content marketing:

Increased sales

Better customers who have more loyalty

Cost savings

Content strategy

Content marketing is used by leading brands

Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.