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Digital Marketing

“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.’”

Digital is at the Core of Everything

At a high level, digital marketing refers to advertising delivered through digital
channels such as search engines, websites, social media, email, and mobile apps.
Using these online media channels, digital marketing is the method by which
companies endorse goods, services, and brands. Consumers heavily rely on
digital means to research products. For example, think with Google marketing
insights found that 48% of consumers start their inquiries on search engines,
while 33% look to brand websites and 26% search within mobile applications.

Planning, implementing, and optimizing your digital marketing program

Begin the launch of your digital marketing program by first determining
your audience and goals, and then putting in place metrics to ensure
you’re always improving.

Step 1:

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Step 4: