Data, Analytics & Dashboards
One number everyone agrees on.
Looker Studio and Power BI dashboards, GA4 set up so it tracks what matters, and reporting that answers the question rather than producing a PDF nobody opens.
Migrations, logging and tests written first, not last
How we think about it
Two dashboards showing different revenue for the same week is not a reporting problem, it is a definition problem. We agree what each number means and where it comes from first, then build the pipeline and the dashboard on top of that agreement. The result is one number everyone argues from rather than about.
The events feeding the dashboard are instrumented by the people who built the site and the software, so tracking is designed in rather than retrofitted.
What this covers
The work, specifically.
- 01
Looker Studio and Power BI
Dashboards built around the decisions you make, not every metric available.
- 02
Sales and ads reporting
Spend and return in one place, across channels, without exporting anything.
- 03
GA4 setup
Configured properly, with the events that reflect your funnel rather than defaults.
- 04
KPI tracking
The handful of numbers that actually indicate health, tracked consistently.
- 05
AI insights and forecasting
Trend and anomaly detection, with the reasoning visible so you can judge it.
Need Data, Analytics & Dashboards for something specific?
Tell us what you're trying to ship and we'll say plainly whether this is the right service for it — including when the answer is no.
How it runs
The same four steps, whatever we're building.
No account-manager relay. The lead on your project is someone who builds, and they stay on it from the first call to the last deploy.
Scope
A week of hard questions. We map what you actually need and say plainly which parts we'd cut.
Prototype
Something real in front of you early, not a document about it. Opinions get cheaper.
Build
Two-week cycles, a demo at the end of each. You see progress, not status reports.
Hand over
Documentation, a walkthrough, and the keys. Support if you want it — never as a hostage.
Questions
The things people ask before they enquire.
It depends on scope, but we will give you a number before you commit to anything. Most engagements start with a paid discovery — a fixed fee, a week or two — which ends in a written scope and a real budget. If the budget does not work, you leave with the scope document and no obligation to continue.
A typical first ship is around six weeks. Larger builds run in two-week cycles after that, each ending in a demo of something that actually runs. You will know within the first cycle whether the timeline is holding, rather than finding out near the deadline.
The people you meet. The lead on your project is someone who builds, and they stay on it from the first call to the last deploy. There is no account manager relaying messages between you and an unseen team.
You own everything — code, assets, accounts, domains. We hand over with documentation and a walkthrough, and your team can run it without calling us. If you would rather we stayed on for maintenance or a next phase, that is a separate agreement, not something buried in the original contract.
Yes. Most of our work is remote, and we keep a few hours of overlap with your working day for calls. Timezone has not been the hard part; unclear scope has.
Where it meets the others