Smart & Agentic Websites
A site that answers, not just displays.
Websites that do something when a visitor arrives: an assistant that answers from your own documentation, content that adapts to what someone is looking at, and lead capture that follows up without anyone remembering to.
Performance budget agreed before the first line of code
How we think about it
A brochure site answers the questions you predicted. An agentic one answers the question the visitor actually typed, using your real pricing, stock and availability — and hands to a human the moment it is out of its depth. The hard part is not the model; it is wiring it to live data and deciding, in advance, what it is never allowed to promise on your behalf.
The agent is only as good as the systems behind it, so the team wiring the stock and booking data is the one that built those integrations in the first place.
What this covers
The work, specifically.
- 01
AI chat assistant
Trained on your own pages, pricing and documentation, so it answers instead of guessing.
- 02
Behaviour-based content
What a returning visitor sees reflects what they looked at last time, without a login.
- 03
Product recommendations
Suggestions driven by catalogue and behaviour rather than a hand-maintained related-items list.
- 04
Smart search
Search that understands intent and synonyms, not just exact keyword matching.
- 05
Auto lead capture and follow-up
An enquiry reaches your CRM and gets a first reply without waiting for someone to check an inbox.
Need Smart & Agentic Websites for something specific?
Tell us what you're trying to ship and we'll say plainly whether this is the right service for it — including when the answer is no.
How it runs
The same four steps, whatever we're building.
No account-manager relay. The lead on your project is someone who builds, and they stay on it from the first call to the last deploy.
Scope
A week of hard questions. We map what you actually need and say plainly which parts we'd cut.
Prototype
Something real in front of you early, not a document about it. Opinions get cheaper.
Build
Two-week cycles, a demo at the end of each. You see progress, not status reports.
Hand over
Documentation, a walkthrough, and the keys. Support if you want it — never as a hostage.
Questions
The things people ask before they enquire.
It depends on scope, but we will give you a number before you commit to anything. Most engagements start with a paid discovery — a fixed fee, a week or two — which ends in a written scope and a real budget. If the budget does not work, you leave with the scope document and no obligation to continue.
A typical first ship is around six weeks. Larger builds run in two-week cycles after that, each ending in a demo of something that actually runs. You will know within the first cycle whether the timeline is holding, rather than finding out near the deadline.
The people you meet. The lead on your project is someone who builds, and they stay on it from the first call to the last deploy. There is no account manager relaying messages between you and an unseen team.
You own everything — code, assets, accounts, domains. We hand over with documentation and a walkthrough, and your team can run it without calling us. If you would rather we stayed on for maintenance or a next phase, that is a separate agreement, not something buried in the original contract.
Yes. Most of our work is remote, and we keep a few hours of overlap with your working day for calls. Timezone has not been the hard part; unclear scope has.
Where it meets the others