Personal Branding
The founder is the channel.
LinkedIn ghostwriting, founder video, podcast setup and thought-leadership content - built around what you actually think rather than a content calendar of platitudes.
Edit, grade, sound, finish — under one roof
How we think about it
In a founder-led business the person is the channel, and pretending otherwise leaves the strongest asset unused. This is a repeatable production process — a recording rhythm you can actually sustain, edited into posts and clips — not a ghostwriter inventing opinions you do not hold. Your voice, on a schedule that survives a busy month.
Filming, editing and distribution happen under one roof, which is how a recording session becomes a month of scheduled output instead of a folder of raw clips.
What this covers
The work, specifically.
- 01
LinkedIn optimisation
Profile, positioning and the first impression a prospect forms before your reply.
- 02
Ghostwriting
In your voice, from your ideas, through interviews rather than invention.
- 03
Founder video
A repeatable setup so filming is a habit rather than a production.
- 04
Podcast setup
Format, kit, workflow and the editing pipeline behind it.
- 05
Thought leadership
Positions worth disagreeing with, which is the only kind anyone remembers.
Need Personal Branding for something specific?
Tell us what you're trying to ship and we'll say plainly whether this is the right service for it — including when the answer is no.
How it runs
The same four steps, whatever we're building.
No account-manager relay. The lead on your project is someone who builds, and they stay on it from the first call to the last deploy.
Scope
A week of hard questions. We map what you actually need and say plainly which parts we'd cut.
Prototype
Something real in front of you early, not a document about it. Opinions get cheaper.
Build
Two-week cycles, a demo at the end of each. You see progress, not status reports.
Hand over
Documentation, a walkthrough, and the keys. Support if you want it — never as a hostage.
Questions
The things people ask before they enquire.
It depends on scope, but we will give you a number before you commit to anything. Most engagements start with a paid discovery — a fixed fee, a week or two — which ends in a written scope and a real budget. If the budget does not work, you leave with the scope document and no obligation to continue.
A typical first ship is around six weeks. Larger builds run in two-week cycles after that, each ending in a demo of something that actually runs. You will know within the first cycle whether the timeline is holding, rather than finding out near the deadline.
The people you meet. The lead on your project is someone who builds, and they stay on it from the first call to the last deploy. There is no account manager relaying messages between you and an unseen team.
You own everything — code, assets, accounts, domains. We hand over with documentation and a walkthrough, and your team can run it without calling us. If you would rather we stayed on for maintenance or a next phase, that is a separate agreement, not something buried in the original contract.
Yes. Most of our work is remote, and we keep a few hours of overlap with your working day for calls. Timezone has not been the hard part; unclear scope has.
Where it meets the others