Performance Marketing
Growth that survives the first audit.
Paid media, SEO and lifecycle campaigns built on the same event pipelines the software team already writes — so the number you report is the number that's actually true, not the one the platform dashboard rounds up.
Tracking wired up before anything goes live
How we think about it
Most marketing spend is measured by the platform that took the money, which is a conflict of interest nobody names out loud. Because the same studio owns the site, the tracking, and the campaigns, attribution is built once and trusted — server-side events, not a pixel guessing at what happened after the click.
Campaigns point at pages the web team built and content the video and social teams produced, so the funnel is one system instead of three vendors arguing about credit.
What this covers
The work, specifically.
- 01
Paid media
Search, social and programmatic, planned against a cost-per-outcome you agreed to up front.
- 02
SEO
Technical fixes and content that compounds, not a monthly ranking report nobody reads.
- 03
Lifecycle & CRM
Email and lifecycle flows that run off the same data model as the product.
- 04
Conversion tracking
Server-side events wired at build time, not a tag manager bolted on after launch.
- 05
Reporting
One dashboard that ties spend to revenue — no reconciling five platforms by hand.
Need Performance Marketing for something specific?
Tell us what you're trying to ship and we'll say plainly whether this is the right service for it — including when the answer is no.
How it runs
The same four steps, whatever we're building.
No account-manager relay. The lead on your project is someone who builds, and they stay on it from the first call to the last deploy.
Scope
A week of hard questions. We map what you actually need and say plainly which parts we'd cut.
Prototype
Something real in front of you early, not a document about it. Opinions get cheaper.
Build
Two-week cycles, a demo at the end of each. You see progress, not status reports.
Hand over
Documentation, a walkthrough, and the keys. Support if you want it — never as a hostage.
Questions
The things people ask before they enquire.
We agree what counts as a result before the spend starts, and report against that. If a channel is not returning, we will tell you to stop it — including when that means less work for us.
No. Long lock-ins mostly protect the agency. We would rather earn the next month.
It depends on scope, but we will give you a number before you commit to anything. Most engagements start with a paid discovery — a fixed fee, a week or two — which ends in a written scope and a real budget. If the budget does not work, you leave with the scope document and no obligation to continue.
A typical first ship is around six weeks. Larger builds run in two-week cycles after that, each ending in a demo of something that actually runs. You will know within the first cycle whether the timeline is holding, rather than finding out near the deadline.
The people you meet. The lead on your project is someone who builds, and they stay on it from the first call to the last deploy. There is no account manager relaying messages between you and an unseen team.
You own everything — code, assets, accounts, domains. We hand over with documentation and a walkthrough, and your team can run it without calling us. If you would rather we stayed on for maintenance or a next phase, that is a separate agreement, not something buried in the original contract.
Yes. Most of our work is remote, and we keep a few hours of overlap with your working day for calls. Timezone has not been the hard part; unclear scope has.
Where it meets the others