A calmer wayto shop for sleep.

The Sleep Oak is a direct-to-consumer mattress and bedding brand. The store had to make the products feel considered and premium while helping shoppers understand their options and move confidently toward purchase.

See the screens

01
The challenge
Buying a mattress online requires trust. Visitors need to understand product differences, evaluate comfort and value, and find practical purchase information without getting lost in a cluttered shopping journey.
02
Our approach
The store experience brings product storytelling, clear navigation, considered product presentation and a straightforward path from browsing to checkout into one cohesive storefront. The design language supports the calm, restorative nature of the category.
03
What we delivered
- E-commerce storefront and core page structure
- Product listings and product detail presentation
- Shopping and checkout journey
- Content management for store content and product information
- Responsive layouts for desktop and mobile shopping

About the client

The Sleep Oak

The Sleep Oak is a direct-to-consumer mattress and bedding brand selling online in the UK. The store had to make the products feel considered and premium while helping shoppers understand their options.

LocationUnited Kingdom
IndustryE-commerce
What they sellMattresses and bedding

Design and key screens

The main pages of The Sleep Oak, from first impression to checkout.

The Sleep Oak homepage with a bedroom photo and the headline Better Sleep, Brighter Days

What we built

The parts of the project, as delivered.

Storefront and page structure
The store and its core pages, built as one consistent shopping experience.
Product listings
Collection pages that help shoppers browse and compare the range.
Product detail
Each product presented with its key information and purchase options.
Shopping and checkout
A clear path from browsing to the basket and through checkout.
Content management
Store content and product information the team can update themselves.
Responsive layouts
Layouts for shopping on desktop and on mobile.

How we work

Our general approach, from the first call to launch.

Discovery and research
Understanding the business, the customers and the market.
Strategy and planning
Agreeing goals, scope and the technical approach.
UI/UX design
Designing the structure and screens before building.
Development
Building and testing in short cycles with regular demos.
Testing and launch
Checking every journey, then a smooth go-live and handover.